Pride 2021

Zurich Pride 2021 was different – but no less important. After a pandemic-related hiatus, it returned with a powerful demonstration march. And Checkpoint Zurich seized the opportunity to create an innovative offering for the community, despite strict restrictions.

Demonstration

After being cancelled in 2020 due to the pandemic, Pride was finally able to take place again in Zurich in 2021 – albeit in a reduced form. Instead of the usual festival, a large demonstration march was organised through Zurich city centre. Around 20,000 people came together to send a strong message about the rights and visibility of the LGBT+ community. The route led from Helvetiaplatz via Stauffacher and Bahnhofstrasse to Ankerstrasse. Checkpoint Zurich was also there, accompanied by employees, drag queens and supporters. Together, they ensured visibility, distributed information material and giveaways, and were available to answer questions about sexual health.

Get Tested

4 September 2021

Free HIV tests

Free HIV tests despite restrictions

Protective measures

Checkpoint truck

Three test booths

Pride 2021 presented us with some special challenges: due to Covid-19 protective measures, traditional testing stations with tents or containers were not permitted on Helvetiaplatz. Nevertheless, it was a key concern for Checkpoint Zurich to provide low-threshold and safe HIV testing again this year.

The solution: an HIV testing truck.
This mobile testing centre was a creative response to the strict requirements. The truck served several purposes: during the demonstration march, it served as an eye-catching platform with music and a dance floor to attract attention. Immediately before and after the march, it was quickly converted into a fully-fledged testing centre. Thanks to this flexibility, we were able to carry out free HIV tests despite the limited time and strict requirements.

Visibility and accessibility were the focus.
With an eye-catching design and the slogan «Get tested –Free HIV-Test» With its oversized display on the roof, the truck was visible from afar. In addition, QR codes directed participants to a digital registration form where they could enter their test number and mobile phone number and fill out a questionnaire. This allowed us to minimise waiting times and streamline the process.

A strong signal for prevention and health.
Three counsellors conducted tests in parallel, while doctors and specialists were available to answer questions. The service was widely used and greatly appreciated by the community. With this concept, we succeeded in creating a safe, professional and highly visible testing service despite the pandemic conditions – while at the same time drawing attention to the national STI testing campaign get-tested.